What People Are Saying:

Toni Hunter
Partner, George Hay Chartered Accountants

Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place

Charlie Lawson
National Director, BNI UK & Ireland

This easy-to-read book shows you how to build a firm foundation to win business regularly from your network.

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Highly recommended for any corporate professional or small business owner.

Richard Newton
Award-winning author of ‘The Management Book’

If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a Go-To Expert, this book will show you the way.

Take A Glimpse Inside The Book
Enhanced with handy action points, chapter summaries and online worksheets, The Go-To Expert with all the tools you need to grow your reputation and business.

Click here to download your free book chapter (no registration required)

This essential guide will help you:
Keep that phone ringing, as clients and opportunities seek you out
Decide what you want to become known for
Develop authentic ways of selling yourself
Build your reputation through networking, writing and speaking
About The Authors

HEATHER TOWNSEND helps professionals become the Go-To Expert. She is the author of the best-selling, and award-winning ‘The FT Guide To Business Networking’ and co-author of ‘How to make partner and still have a life’. Over the last decade, Heather has worked with over 300 partners and coached, trained and mentored over 2000 professionals at every level of the UK’s most ambitious professional practices.

Heather judged the British Accountancy Awards in 2011 and 2012. Over 80% of her clients are either accountants or lawyers. She has spoken for the ICAEW, ACCA, AAT, CIMA, Law Society, UK200 group and MSI Global Alliance.

JON BAKER specialises in helping small professional practices grow profitably and sustainably from 5 to 50 people. He has 25 years experience of managing, training and coaching in business helping ambitious professionals improve their leadership, marketing and management skills.

Both Heather and Jon are members of the Professional Speaking Association UK and Ireland.