The “Go-To” expert programme

The Go-To Expert, written by HEather Townsend and Jon Baker

One of the best methods of marketing and getting leads involves attraction, and the stronger the attraction the better. That happens when people acknowledge you as expert in your field. That’s when they want to work with you and business starts coming to you, rather than you going out to find leads.

We have developed the 'Go-To' Expert programme so you become that person. We created it after a number of clients asked us to help them become the 'Go-To' Expert in their niche. Their results were increased leads and sales with less effort! Then we went on to write the book (you can read more about that here)

Who should sign up for this programme?

This programme is for ambitious business owners, who would like to be seen as the ‘Go-To’ Expert for their particular specialism. In your business:

  • you are ambitious and looking to do more than grow your firm, you want to become an acknowledged expert in your profession.
  • you want to change the pace at which you develop your profits, and know that you need some help to do that

This programme is not for everyone. We will push you to to:

  • step out of your comfort zone and try new things
  • commit to the coaching programme and the work you will need to do on the programme
Let's talk
Click here to arrange a no obligation discussion about how this programme could work for you and to understand how it will help you build and strengthen your client following, dramatically.

Why would you want to be a  “Go-To Expert”?

Well… why wouldn’t you? You have a great business, you’re professional, damn good at what you do and you’re ambitious. You love helping people and being acknowledged as fabulous at what you do.  At that point the question becomes, how much money would you pay to become the “Go-To expert” and find that:

  • High quality clients, who are happy to pay a premium rate to work with you, come to you.
  • You’re easily able to develop a powerful, supportive network around you and it creates fabulous referrals. In fact it’s so good over 80% of your new business comes from referrals.
  • You never have to use cold calling or advertising to find and attract clients.
  • You stop having to worry about where the next new piece of client work is going to come from.
  • Journalists and editors call you for quotes for articles they are writing
  • Authors send you copies of their books in return for a review – yes, that really does happen!
  • You find that you often have to turn work down or hand it over to others as you are at capacity

How long does the programme last?

The programme lasts 6 months. By the end of the programme, we expect that you will have laid a firm foundation to be seen as the “Go-To Expert” and be attracting leads for your specialist area.

Let's talk
Click here to arrange a no obligation discussion about how this programme could work for you and to understand how it will help you build and strengthen your client following, dramatically.

What happens once I’ve signed up?

In the first two months of the programme you will have two three hour sessions with your coach where you will complete the following:

Session 1

  • identify what you want to become the ‘Go-To’ Expert for, as well as ‘how’ you will go about this
  • identification of KPIs to measure progress
  • your strategic marketing plan to enable you to build your profile and attract the right type of clients
  • the structure, collateral  and resource which you require to help you achieve “Go-To Expert” status

Session 2

  • your networking and social media strategy to generate referrals
  • your tactical marketing plan – what activities you will do each day, week and month to build your profile as the ‘Go-To’ Expert
  • what needs to go in your LinkedIn profile, as well as other online social media profiles to build your credibility
  • your content plan, i.e. what you (or your team) will produce to deliver on your promise as the ‘Go-To’ Expert, but also use to demonstrate your credibility and attract new clients

After these first two initial sessions, you will have four monthly accountability calls with your coach. These will help you:

  • stick to your plan and make it happen
  • give you the accountability to implement your plans
  • give you the time and space to reflect on progress and what you may need to change going forward
  • help you over any confidence wobbles
  • provide you a safe time to ask any questions or get help on any aspect of your plan
Let's talk
Click here to arrange a no obligation discussion about how this programme could work for you and to understand how it will help you build and strengthen your client following, dramatically.

What do I get included in my programme?

As with any of our coaching packages, we offer a significant package of support and ‘bundled’ extras (in addition to your 1:2:1 time with your nominated coach)

  • free emergency phone calls outside of our scheduled coaching times – because a crisis or difficult situation never seems to happen immediately before your coaching call – value = £250+ per month
  • free email support during the coaching relationship – value = £200+ per month
  • complimentary signed copies of ‘How to make partner and still have a life’ and ‘The FT Guide To Business Networking’ – value = £50
  • complimentary copy of ‘Principled Selling: How to win business without selling your soul’
  • copies of our popular workbooks on Twitter and LinkedIn – value = £50
  • complimentary recordings and transcripts of our ‘Fast-track to partner’ audio masterclass series, and audio masterclass series on ‘get more clients’ and ‘how to sell more’ – value = £600+
  • complimentary access to our membership library for clients

What’s my investment?

Your investment for this six-month programme is £400 + VAT per month.

You can either spread your investment and pay 6 monthly instalments of £400+ VAT, or benefit from a 10% discount if you pay upfront – i.e. £2160 + VAT.

All of our programmes have a simple guarantee

If it isn’t working for you and you stick to your commitments, we offer a 100% money back guarantee; it’s that simple. You’ve got nothing to lose by signing up for the programme and going for it.

How do I find out more?

Let's talk
Click here to arrange a no obligation discussion about how this programme could work for you and to understand how it will help you build and strengthen your client following, dramatically.