The 3 Fundamental principles to succeed are not what you might think!

In a recent article about the confusing, overly complex and frustrating language that surrounds performance improvement I talked about three fundamental things that will help you. This article looks at those in more detail.

Similarly this blog, speaks about the benefits of investing in a well-known trading program, called the Crypto CFD trader and helps you to make a decision about investments. This answers many basic questions about the program- How does it work? Is it reliable? What is the success rate? Whether the system is expensive or free? Many more questions will be answered if you visit the website.

The fundamental principles of success
Knowing what you want to achieve. Also what it will do for you and how you will feel.
How will you get there?
Knowing what’s important to you and the “rules you won’t break”.
What should I do to improve my firm’s performance?
Work on these fundamental principles, steadily over time, and keep referring back to them. Making them explicit improves your chances further, sharing them with your team (who is my team) is yet another big step forwards.

What do you want to achieve? Think about what you want and how you’ll feel – look 5-10 years ahead. Use the fridge magnet process to get it written, rather than spending days not working on it. This information will help motivate, provide direction and allow you to check progress. This vision will combine factual and emotional content, and help pull you through any dark days. Yes, we all get bad days, but knowing the end result is worth it really helps. Just having a vague idea is not nearly as good.
How will you get there? What are the main steps that need to be in place. These give you something to aim for enroute to your vision. Attach dates to these, remembering we tend to overestimate what we can do in the short term and underestimate what we can achieve in the long term. Aim for one stepping stone at a time, create a simple route map, or series of stepping stones. I’ve written more about creating the right stepping stones here. This strategy will allow you to maintain focus on the long term and the short term.
Values: Be aware of your values, try this quick values exercise. This helps avoid things that are just plain wrong for you, saving time and keeping your focused – as well as feeling much better about your work. A major contributor to poor performance is often when we rub up against values; have you ever felt dispirited and a bit lethargic – often it’s a values problem
Ideas to enhance your firm’s performance and get more from your team
Once you are clear with what you want, you can start to get more from your team. Click here to read the extension to this article.

If you would you like to download a range of free material that will help you improve your firm by working on your strategy for great success click here (email address required). Our resource library is stuffed with ideas that have helped our clients get more from their team and it’s available to you now.
What helped you achieve your success, please share your thoughts.

What is the buying process and how can it help me to increase sales? – Part 1

A buying process is a logical step of steps that all buyers go through when they are purchasing something. Do you serve up a jumbled alphabet soup, or help your prospects make sense of their issues?

If you understand their process you can help them, give relevant support as needed and be more likely to get the sale.

Many trading programs are jumbled up but not this one. Bitcoin is already respected and when people see a trading program dealing in Bitcoins, their mind is already in a positive frame. But it is after they see all the fantastic features of this trading platform and are ensured about its security aspects and constant guidance that they finally make up their mind about investing. Therefore, the interface has to be simplified to help and motivate them. Check the resource for this article.

Think of it like the alphabet; if a sale actually occurs at “Z” in the alphabet, maybe they start thinking about buying when they’re at “E” of “F”. It’s no good just working with those that are approaching Z, and it’s no good trying to “close” if they’re at G.

What does the buying process look like?
I often describe it as a series of 6 steps, understanding them and tailoring your effort to the relevant step helps increase sales.

Step 1: Recognition

Very few prospects buy anything unless they know they’ve got a problem which needs a solution! Recognising a problem is a first key step. Questions for you to think about:

How can you help them recognise they have a problem (assuming you can solve it)?
Educational material to help them see they have a problem may help here? Showing a solution before they know they’ve got a problem is a waste of your time!
Step 2: Consequences.

Could you make a sensible decisions about a problem or see its importance with no idea of its cash value? Neither can they! If you’ve ever though some of your prospects merely have wish lists, this maybe the problem.

How can you help attach a £ sign to their problem?
If they don’t have any idea of the value, they won’t progress!
If you don’t know the value, you can’t produce a good solution for them.
Steps 3-6
You can click here and read part 2 of what is the buying process and how can it help me to increase sales. Firstly think about what you can do to help people in the first two stages if you’re not trying to “close the deal”

How have you helped prospects understand their problems, rather than sold to them?

What is accountability and how it improves business.

Yes, you “know” it’s a good thing – but what is it?

I speak to many business owners and practice managers and one word that often comes up is accountability when discussing improvements to the firm.

Why is accountability a good thing?
It’s generally thought to be a good thing, a bit like medicine – it’s great if you’re giving it to somebody else (shouldn’t “the boss” be even more accountable?).

Here the developer and creators of the revolutionary trading program have taken the complete responsibility of the success of the program. They ensure smooth operations all the time, from anywhere, on any deice and provide good customer care support as well. This accountability makes them more reliable and trustworthy and people are ready to invest in their program. Continue to to know more.

It’s often talked about in the context of delegation, performance management and sometimes it’s used in the context of improving meetings.

It’s seen as something that gets things done; so that sounds important. But, what is it?

What is accountability.
There are many definitions around, these are three that I Googled:

The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose the results in a transparent manner. It also includes the responsibility for money or other entrusted property. Business Dictionary.
Accountability in the workplace is when everyone is responsible for the tasks that they are assigned and if they do not perform the tasks properly then they are accountable for the repercussions. AskJeeves
In leadership roles,[2] accountability is the acknowledgment and assumption of responsibility for actions, products, decisions, and policies including the administration, governance, and implementation within the scope of the role or employment position and encompassing the obligation to report, explain and be answerable for resulting consequences. Wikipedia
Common themes then are acknowledging, reporting and transparency. Certainly this fits within the context that I think of it. Having to report the results of specified activities to somebody, possibly knowing there will be consequences of those results.

Accountability versus Responsibility
If I am accountable for something, I have responsibilities to somebody else. This other body will require me to “account” for something. This means that you can be responsible for something, without being accountable. I can be accountable for something I didn’t do; I might be held to account if my dog bit somebody.

How to benefit from accountability
In the vast number of cases I’ve used it the big benefit comes not from the consequences; but from knowing that you’ll have to admit to the (lack of) results. Without any further prompting this gets things done!

This of course leaves the subject of how to hold somebody accountable; for now I’ll just say don’t let it become like a cardboard policeman – they’re not much good at stopping crime, even though they may look good.

Who and how do you hold accountable?

You may also like to read:

How to hold somebody accountable.
Delegation and motivation
How to create a vision for your Business.

Always follow your own rules (and when I didn’t)

Sell more and save time: 1 great tip

A couple of weeks ago I broke of my own rules, guess what – I should not have done it! What rules do you have in your sales process to help you to sell more?

Selling is not about the big close
One thing putting many business owners off of selling is the fear of being “pushy”, translating into not wanting to do the “big close”. For some it’s unnatural to them, for others it increases a fear of rejection.

If you’ve ever felt the same way it may help you to think of selling differently. Having a series of steps in place reduces this need to be pushy, reduces the risk of “the big close” and can reduce the time that you spend selling.

Let me give you this with an example. There is this trading software called the Ethereum Code which I feel is honest to its core. It does not indulge in being pushy by claiming to be the best software in the industry or that if you open a trading account with them you can become a millionaire. It does not! And that is precisely why I or anyone else is so attracted to it. As a customer it is easy to be put off by businesses that hard sell themselves. Visit the website and you will know exactly why I chose this one!

Selling more is about trading commitments
Many years ago I learnt that if somebody is interested in buying, they’re willing to do something, even though they’ve not committed to the purchase. Think about when you want to buy things, is it true for you?

By thinking about your sale as a series of steps, where each of you makes some form of commitment, rather than one big push by you – selling starts to feel easier.

If they don’t make any steps, ask yourself – are they really interested? If they’re not interested, why would you ask them to buy? If you focus on the next step, rather than the final sale, you’ll find it easier. You can save time as you’re not trying to take people all the way through your sales process.

A sales process helps you to sell more
If you like the idea of trades of commitment and small steps in order to sell; put in place a process, then use it every time. Take all prospects through that same series of commitments (on your side and theirs). Sometimes this process will take longer, sometimes shorter, but every time you will go through the steps.

An example from my sales process
In my sales process I offer a 2 hour complimentary, no obligation, business coaching session to prospects (that’s a big commitment from me). I only do a limited number in a week.

Before this complimentary session I ask that they complete a questionnaire. It helps me give more value and shows that they were willing to invest in the process. When people don’t want to complete it, normally they’re not really interested.

The Rule I broke
There was a prospect that I was very interested in visiting, we’d had many good conversations and she’d “made all the right noises”. But, on the day of our meeting there was no completed questionnaire, meaning I’d be less able to help her (would take longer to focus onto the key elements of her business).

I broke my rule and went ahead with the meeting. When we met it was obvious that she wasn’t really interested, so I’d blocked out time to help somebody that wasn’t interested in receiving that help.

What could you add into your sales process, I’d love to hear your thoughts.

You may also like to read:

Selling and attitude
One method, 5 key things: Focus leads to success
Tagged as: Business, business coach, business coaching, business owners, focus, sales, sales process

2011 – My 6 favourite social media things

Saving time on Social Media

These things hit me round the head in 2011 (thanks to those that introduced them to me). They changed the way I use social media. I’ve used loads them this year, saving time and allowing me to do lots more. So imagine Mary Poppins and read about a few of my favourite things….

Would you rather listen to this blog? It’s a cinch, just click here.

Trading in binary options not only opened doors for me in finance but gave me this brilliant opportunity to document my trading experiments in the form of blog post. You can follow the link and learn the facts here now about this wonderful software called QProfit and how things looked up for me.

  1. Bufferapp: Retweeting good material it is important; being able to distribute it evenly through the day without thinking about times is genius. Bufferapp stores my favourite RTs and then just works through them, tweeting them evenly through the day. It even has a nice little thing at the top of my tool bar so I can buffer anything I’m reading at any time – simples.
  2. Lastpass: How many passwords do you have? I have too many! Lastpass is simple, secure, very easy to use and free. Working across my three PCs and others peoples can be a nightmare without it. It automatically logs me into things, securely, then I don’t forget passwords. Better still is the way it means you don’t have to give your passwords to other people (not web developers, PAs, trusted friends “just to show them things”), ever.
  3. Paper.Li: Maybe you think having your paper is passé, but people like being mentioned and thank me for it – discussion started! Focusing on a subject helped (e.g. My Marketing Mavens). Now I read it, it’s is educational AND a great source for RTs.
  4. Dynamic widgets: Are these social media? Well content (blogs) are the heart of social media, so yes. These widgets allow me to easily display relevant things at the side of my blogs, which may (do) lead people to where you want them on your website.
  5. Twitter Lists: OK, really boring. BUT most people don’t use Twitter lists (well). Twitter is too noisy without these. I focus on sets of people for various things (special attention, excellent marketers, people experts, locals etc). So boring it gets overlooked, but it’s the essential building block for everything else.
  6. Formulists: Formulists automatically categorise people into your lists. My favourite is “new follows”; all my new followers go into it for a fortnight, which allows me to look at them, engage with them and decide whether to follow them back!

What are your favourites, please add a comment and tell me what they are.  Happy 2012


Do you want, or even need, more leads for your business?
Do you have a clear set of client winning strategies, that you are using to
generate the leads you need?


Using LinkedIn groups to get more business

You may have seen the group function on LinkedIn, but do you really use it?

“I’m in lots of groups, but don’t use them”
“The group seems really quiet”
“What should I do in a group”
“How do I choose which groups to belong to”
The groups in LinkedIn can be a fantastic way of getting to know your contacts and what they need, getting to know new contacts and a critical part of getting invoiceable business from LinkedIn.

LinkedIn Groups
Groups are discussion forums on LinkedIn of like minded individuals. Using them well is a great way to get in contact with more people and demonstrate your expertise.

Why are LinkedIn groups good?
The discussions in groups can give you an opportunity to demonstrate your knowledge and to get to know people. Groups tend to be focussed around a particular category of person – by their needs or interests.

LinkedIn groups are a great way to get to know the people you want to be connected to. Decide how much time you can devote to getting to know people in your target market and start by making regular, useful, contributions to the groups that they are in. Engage in sensible conversation with them, then you are ready to take the relationship off of the public forum and exploring ways that you could work together.

I am in lots of LinkedIn groups, is there a limit?
Yes, you can only be a member of 50 groups at any one time. Ask yourself what your purpose for being in the groups is and how each group is helping you with that.

If you are not setting aside time to contribute to the groups and participate in the discussions, is there a point in being there? If you are going to use LinkedIn well, you need to set aside a set amount of time every day/ week to use it and participate in groups.

How do I choose which LinkedIn groups to join?
There are hundreds of groups to choose from, search from groups by keywords or categories. Join, look at who is there and what the discussion is like, you can always quietly leave again. Did you never go window shopping and walk into a shop without buying?

A really good tip is to target the groups that your prospects are in. Search for your prospects, look at the groups they belong to (20 minutes of research time), their groups are shown on their profiles.

Click here if you would like to download our free 8 page report, to help you start getting invoiceable business from LinkedIn? It contains step by step guides on a range of strategies that have helped clients get more from LinkedIn, and is available to you for free.

In addition, we run a regular training group for the owners of small businesses. In these meetings we train business owners how to get business from LinkedIn at every meeting and we work together to improve each other’s LinkedIn presence. If you’re based near Milton Keynes or Northampton, click here for more detail of these netLinked networking meetings.

What should I do in the groups?
Look at the discussions that are already there, which can you contribute some useful information to? Perhaps:

You’re an expert in the subject being discussed
You have experienced the issue under discussion or have some good ideas about it
You recently read a good online article about it (can share the link)
You are genuinely interested in the answer
What discussion threads can you start? If you want to be well known in the group as a positive contributor who is worth knowing you may consider:

Starting a discussion around a blog you’ve written
Starting a discussion around something clients often ask you
Sharing a link to an article of interest that is linked to what you do
What shouldn’t I do in groups?
You will get the best results by being interesting, helpful and supportive; not selling or being negative.

What comes next?
As you look at the people in the discussions which are of interest to you? Connecting with people of interest is a good way to start developing the relationship.
Offering some offline support if their query is something you wouldn’t discuss in public

Coming to online support, here is a great trading platform that has amazing customer care support and that is available 24/7. Though the program is very efficient and one does not need any help while using it. But it is always good to have some friendly and efficient help to guide you. Fintech Limited review will tell you about more such features of the program.

Having a contact development strategy. It’s no good jsut having hundreds of connections, what are you going to do with them?
How much time should I spend using LinkedIn?
How long is a piece of string? What do you want to achieve, how much time do you have? Decide on a regular amount of time and how you will use it, now do it! You may choose to spend 1 hour every other day, broken down into 30 minutes contributing to groups, some time sharing news (status updates) and some time researching your contact. It depends on how LinkedIn fits within your marketing strategy.

Jon Baker

Jon Baker is a Business Coach, Sales Trainer and Experienced Public Speaker.

After 25 years experience within blue chip companies, Jon Baker left corporate life to focus on the needs of the small business community.

In the last five years he has trained and coached nearly a thousand business owners, from a wide range of small business types, as well as working in professional practices and larger businesses.

He has a track record of helping business owners, improve their sales & marketing and most importantly leadership skills. Using NLP sales techniques and coaching he regularly increases annual profits by 50% and sometimes as much as 100%.

The other day, I read about how he had entered the field of trading in a leading monthly:

Someone who is so learned, it is obvious that he would have done enough homework and in the end chosen the right software to trade. You also subconsciously house this presumption that the trading software however notorious they be would not even try to mess up with him because if they did, it would be at the expense of their reputation resulting in a loss of custom to them.

Apparently, Jon chose a crypto robot called the Ethereum Code after much reading and deliberation. And this software is a complete legit is a well known fact apart from the buzz that all its trading processes are in the public domain in a bid to be as much transparent to its patrons that it should be, sometimes, it makes me wonder why the other software do not take a cue and learn their lesson in honesty and integrity form this one?

So, is the Ethereum Code legit?

This is almost synonymous to asking whether the earth is spherical!

Well, yes the Ethereum code is as legit as how spherical the earth is. If someone tries to tell you that it is not a legit program, you can show them the door! Literally speaking, you can still be polite and ask them to check out all the positive testimonials that are available on the internet and if they still do not believe you, I don’t know if they ever will. In fact, these are the kind of people who obviously know that the shape of the earth is spherical in nature but will needlessly argue for the sake of argument that the shape could be flat! They are the people in my opinion who must fall off the edge of the earth (wink*, only kidding!)

He is a highly rated public speaker, often speaking weekly, to audiences of 20 – 200 people on subjects such as increasing your sales, finding more time in your working week and building a tactical marketing plan which delivers the results you need.

Too many tweets, too little time?

3 ideas to keep up with all the discussion on Twitter, and not go mad.

It was bad enough when I first started on Twitter, lots of noise every time I looked at the screen, I couldn’t see what was going on.

Then I got more followers, followed more people and it got worse…..

Want to listen, instead of read this article? It’s a Cinch – just click here

It’s like trying to listen to everybody at a party.
You can’t do it and you go deaf or mad trying (perhaps both). That quickly leads to the issue that many people talk about regarding Twitter – not enough time, or “Twitter ate my day”.

You will always find me in the kitchen at parties (No, don’t start singing that song). That’s because the people I most like tend to congregate there. Sometimes I’ll move to another room, if I want to listen to a different conversation; what do you do?

Save Twitter time, focus on the right people
Twitter allows you to do the same, choose which conversation you want to listen to at any one time.

If you have a group of people that often talk about social media, or there is a group of people that you are very interested in (potential clients, good referrers, friends, etc) then create lists for them.

You can make a list of trading programs that are successful before choosing the right one for your needs, the one that you want to use. There are many programs proclaiming an automated trading system, but when you go through the list and their reviews then you will be able to distinguish the best one. That is the one for you. Similarly,

Create a list on Twitter
Twitter allows you to create as different groups of people, then watch each one when you like.

I have a list for people I am very interested in, one for local people, one for people who talk about great marketing stuff, etc.

I don’t look at each list every time I go on Twitter. In fact some are called things like “W Rvw: Interesting people”, to remind me to review them weekly.

You can set Tweetdeck, Hootsuite etc, to view your lists as well. Start just listening to the conversations you want to.

Update lists automatically
Once you get the power of lists it gets even easier! You can create some lists and update them automatically. My list of local people is created (and updated) for me. I also have a list of people that RT me most often, again it’s automatic.

Visit Formulists and you can get your lists simplified. Click to visit Formulists in a new window

Lists can be private or public, choose which you want (both have advantages).

Don’t name your lists things like “Unimportant people” if it is a public list, people will get upset if they’re on it. Yes, it has been done! You can make your lists private, so nobody can see them.

And finally…
1: Decide which lists make sense for you – requires planning, oh no, not a strategy 🙁
2: Read different lists at different times
3: Automate some of the lists.

You may also like to read:

Sorry – I don’t have the time…..
2 tips to help Time management and sales

Privacy Statement

Privacy Statement for websites owned by The Excedia Group Ltd
Note: We do not pass your contact details or any other information about you as an individual to third parties of any kind (unless requested by you to do so, or unless required to do so by law), as detailed below.

This website is managed by The Excedia Group Ltd. We take your privacy seriously. This privacy policy describes how we obtain, store and process data which can identify you. The policy covers any website, newsletter or content hosted by The Excedia Group Ltd.

The information we collect
We use cookies on this website to collect information about your use of the website. When you visit the website you can allow or disallow it to store cookies on your computer’s hard drive, by customising your cookie preferences using your web browser’s preferences/ options/ tools.

We receive your username and email address if you choose to register on the website.

Almost every website collects your information. So do not worry about data leak and security when it comes to the trading robot, that deals in online stock trading on your behalf. It has been developed by a genius and he has taken care of all security aspects using SSL encryption techniques and all your data is safe and secure.

Why we collect it
We collect information about your use of this website allowing us to personalise your use of it. We may use different versions of this site to show you a version that is most appropriate for you; for example, displaying news and information that you are more likely to be interested in.

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We also collect aggregated information about every single link and page on this website, so we can measure the site’s performance. This allows us to create more of the pages that users like and to remove unused content.

If you opt-in to subscribe to any of our e-newsletters or tip sheets you will, at a later date, be able to request additional content on particular topics. You may update your contact preferences, or opt out of receiving the e-newsletter, at any time. We will only email you with the information that you have requested.

Who we disclose information about your use of this site
We will only pass on information about you as an individual (as opposed to aggregated information) to third parties to enable us to perform services requested by you or with your prior consent.

In certain circumstances we may need to disclose information about you if you breach the terms and conditions of the website. We may also disclose or access your account if required to do so by law.

Data Protection
The Excedia Group Litd is registered with the Information Commissioner in the UK in accordance with the provisions of the Data Protection Act 1998. Further details of the registration are available at

Keeping information about you secure is very important to us. However, no data transmission over the Internet can be guaranteed to be totally secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information which you send to us, and you do so at your own risk. All personal data that is stored by us is stored in a manner compliant with the Data Protection Act.

If you have any questions concerning anything on this page, please contact jon at

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The Excedia Group Ltd is a company registered in England and Wales, company number 7448839. The registered office address is:

Home Ground Barn, Pury Hill Business Park, Alderton Road, Towcester, NN12 7LS

“venture-Now”, “The Executive Village”, “The Efficiency Coach”, “Heather Townsend” are trading names of The Excedia Group.

The Go-To Expert

The Go-To Expert (published March 2014) helps professionals grow their reputation, differentiate
themselves, and win new business for their professional practices, firms or small business. The book is
for sale on Amazon. To download the first first chapter of the Go-To Expert for free, click the link, or the
picture of the book. You may also be interested in the Go-To Expert Academy, which has been created
to help you bring the concepts in the book to life, by giving you access to a 24 interviews with subject
experts, transcriptions of them and a library of other material to help you. You can find out more about the Go-To Expert

What’s In The Go-To Expert?

Keep that phone ringing, as clients and opportunities seek you out.
Decide what you want to become known for.
Develop authentic ways of selling yourself.

However, there is one program that does not have to sell or advertise itself at all. It is so good and well respected in the trading circles that many people want to join it and compete with each other every day for the limited slots. This is known as the FinTech Ltd. This is a marvel of technology in the financial arena as the name suggests. The resource for this article, is actually taken from an assessment by an expert who knows everything about such trading platforms.

He tested the program thoroughly and now he uses it for trading regularly. He also checked to see if people can easily use it for trading, as although he is an expert but a good program should be easily used by novices. The program passed through his assessment with flying colours and he endorsed it on his website.

The program uses many new strategies and techniques. It has also incorporated new tools like, reverse trading and risk control options to make people feel comfortable with the level of risk that they can take. With fantastic returns and free software, friendly customer care and reliable brokers, this program lacks nothing. With such amazing features it does not have to market itself at all. But when it comes to your website, you need to
Build your reputation through networking, writing and speaking.
The Excedia Group
The Excedia Group Ltd brings clarity, perspective
and knowledge to professionals and business
owners to help them achieve their business goals.
‘venture-Now’, ‘The Executive Village’, ‘The
Efficiency Coach’, ‘Heather Townsend’ are trading
names of The Excedia Group.
The Excedia Group Ltd is a company registered
in England and Wales; Company Number: