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Power words: #1

by Jon on April 21, 2010 · 0 comments

Why don’t people achieve all they want, and how to get more from your business; the 7 words you need.


The seven words that make the difference, if you choose to use them well and how to find the right support to make more use of them.

Word 1:- Goals

There are seven important words that successful people use as principles on an ongoing basis. We are honoured to have successfully trained and coached many people to develop themselves and their businesses. This experience, together with running businesses ourselves and lots of research and reading helped us see these words. Make these seven words part of your life and improve your success.

1: – Goals.

What are you trying to achieve, without knowing what you’re trying to achieve makes it impossible to achieve it, measure yourself against it or celebrate your success. Many of the people who will say they don’t need goals are actually afraid to fail and a goal would allow them to see that failure!

We could spend a long time talking about what the goals should look like and whether they are really targets, plans or dreams. A good distinction would be that they are specific and have some kind of timeline, but most importantly, you should know what it means to you in terms of emotion (not just numbers).

They should be far enough away to be a long term (5-10 year) ambition, meaningful to you and clearly expressed; then you should share them with relevant people.

How many people do you know that get excited by a series of numbers, where is the great vision in a complex, albeit good, sales and profit projection? The emotional and time elements are so often missing from strategic business plans, which is why they don’t work. If you attach some clear and compelling emotional values you will be more likely to achieve, and it will be easier to share this vision. If you want some more thoughts on constructing meaningful business plans, our website has some great, free, help sheets. Visit and click on free resources

You may think that some of these points are obvious and “common sense”, but don’t confuse this with saying that you are doing them all. Taking action will propel you forward, thinking “that’s a nice idea”, or “I’ve heard that before” will do nothing. Name one action you’re going to take, write it down and do it!

I look forward to discussing the next word with you.

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