A bikini clad lady is more attractive to most men than one that is modestly dressed. This knowledge can help you sell more.
I’m sure there is a female equivalent judging by comments about the swimming and diving I read during the Olympics this summer. Most men, it seems, prefer to look at a lady dressed in a bikini to one in a Victorian bathing costume.
The bikini principle: How to sell more.
With your offering, give away what you can – but keep a skimpy bikini covering the most valuable parts of your offering, and so enhance their value. If the scantily clad person metaphor is true, the person appears more valuable when more is on show (whether Olympic diver, or bikini dressed lady)!
How can you be adding value constantly?
Imagine if in conversations you were adding value constantly, people would be much more willing to talk to you. Some will:
- walk away happy (and probably talk positively about you), would they have bought anyway?
- talk for longer, get engaged and realise you are the subject expert and the “go to person”. They will probably buy later, as long as you keep in touch.
- want more immediately, you just have to recognise the signs and deal with them immediately.
What’s the alternative if you want to sell more?
What can you do to teach them to be experts in your field? Would that mean you could “add value constantly”.
Could you simply teach them how to make an informed decision about how to choose a supplier in your type of profession? After all, you’re more qualified than most of your clients to know who makes a good supplier in your profession.
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What do you think, do these articles add value? Am I right in my belief?