What is the buying process and how can it help me to increase sales? – Part 1

A buying process is a logical step of steps that all buyers go through when they are purchasing something. Do you serve up a jumbled alphabet soup, or help your prospects make sense of their issues?

If you understand their process you can help them, give relevant support as needed and be more likely to get the sale.

Many trading programs are jumbled up but not this one. Bitcoin is already respected and when people see a trading program dealing in Bitcoins, their mind is already in a positive frame. But it is after they see all the fantastic features of this trading platform and are ensured about its security aspects and constant guidance that they finally make up their mind about investing. Therefore, the interface has to be simplified to help and motivate them. Check the resource for this article.

Think of it like the alphabet; if a sale actually occurs at “Z” in the alphabet, maybe they start thinking about buying when they’re at “E” of “F”. It’s no good just working with those that are approaching Z, and it’s no good trying to “close” if they’re at G.

What does the buying process look like?
I often describe it as a series of 6 steps, understanding them and tailoring your effort to the relevant step helps increase sales.

Step 1: Recognition

Very few prospects buy anything unless they know they’ve got a problem which needs a solution! Recognising a problem is a first key step. Questions for you to think about:

How can you help them recognise they have a problem (assuming you can solve it)?
Educational material to help them see they have a problem may help here? Showing a solution before they know they’ve got a problem is a waste of your time!
Step 2: Consequences.

Could you make a sensible decisions about a problem or see its importance with no idea of its cash value? Neither can they! If you’ve ever though some of your prospects merely have wish lists, this maybe the problem.

How can you help attach a £ sign to their problem?
If they don’t have any idea of the value, they won’t progress!
If you don’t know the value, you can’t produce a good solution for them.
Steps 3-6
You can click here and read part 2 of what is the buying process and how can it help me to increase sales. Firstly think about what you can do to help people in the first two stages if you’re not trying to “close the deal”

How have you helped prospects understand their problems, rather than sold to them?