A selection of popular articles
### Twitter what is a hashtag?
What is a hashtag anyway? How can Twitter hashtags help me promote my firm? #Whatisahashtag Yesterday I overheard a group of marketers discussing Twitter. They were asking ”What is a Hashtag“, it’s a common question. In addition Facebook have recently adopted hashtags. But first, some irrelevant #facts.. Miscellaneous facts about #hashtags The first high-profile application of a hashtag [...]
Austerity ‘may last until 2020′ – 4 things to do so your firm survives
Two influential think tanks warn that it would not be surprising if UK austerity measures were still in place in 2020, according to a report on the BBC. What does more austerity mean for your firm? It’s a question that many people are asking as they look at their results and wonder what a downturn [...]
Dinosaurs died because they changed too slowly?
This is a tale about Leadership and change, especially in small law firms. But I suspect it’s relevant to anybody running a small firm, who finds that their staff change habits too slowly. The storm of change engulfing law firms at the moment is concerning; not only for the SRA, the owners of many small [...]
Fixed penalty notice to deal with tailgaters – at last? Performance management on our roads?
This article is about a very real problem faced by many professionals – how to deal with almost problem employees and has 4 tips on how to make performance management simpler. But first – my rant… The performance management problem on our roads At long last, the tailgater and the middle lane hog are going [...]
9 things all small law firms should do to survive and prosper
Keeping the wolves at bay and successfully running a law firm looked at the four main reasons why so many firms are struggling right now. This article goes on to look at 9 things small firms should do to survive and prosper. We’re lucky, we’ve worked with many professionals and seen the difference between firms that do well, [...]
Social Media for business: The dangers are in the news
Using Social Media for business creates several “discussions”. One of which was highlighted in the news yesterday. A BBC news article was about a car driver tweeting she’d knocked down a cyclist and that she didn’t like cyclists. It reminded my of the concern many professionals have about using Social Media to promote their firm. This article considers [...]
How to develop a credible business strategy
Michael Beale, a good friend of mine and an NLP trainer and coach, has written this article. Michael looks at Business strategy to answer: What a credible Business Strategy is and, maybe more importantly, what it isn’t. Why Business Strategy is important and why many firms don’t have one. Some simple steps to help develop [...]
What’s hot in marketing small Accountancy firms?
Marketing small accountancy firms is ever more important in the wake of changes to the economy, changes to the marketing landscape (more than just Social Media) and your growth ambitions. Which changes do you find affect you the most? Maybe, if you’re lucky, it’s the ever growing number of self employed / small companies around on [...]
Are all professionals coachable?
Can coaching solve all performance problems? Coaching can improve performance at personal and at the firm level; many firms use it extensively for just that reason. I was recently asked “can coaching solve all performance problems” and “are all professionals coachable”. Two great questions and my simple answer shocked the senior partner I was talking [...]
