A selection of popular articles
Successful strategy implementation
Strategy implementation is key to your firm’s success. In your mind you know this, but are you like so many other professionals? Have you developed a strategy and never really completed strategy implementation? Many firms drift: They have ideas of what they want to achieve and from time to time get differing levels of enthusiasm [...]
What’s hot in marketing small Accountancy firms?
Marketing small accountancy firms is ever more important in the wake of changes to the economy, changes to the marketing landscape (more than just Social Media) and your growth ambitions. Which changes do you find affect you the most? Maybe, if you’re lucky, it’s the ever growing number of self employed / small companies around on [...]
Tory MP readmitted to the party: What can you learn for your firm
Staff misbehaviour and giving the cold shoulder I heard on the radio yesterday that Nadine Dorries, the MP who was on reality TV has been readmitted to the Tory party. In a discussion a friend said she’d been given the cold shoulder. What would you have done, if it were your staff, in your firm? [...]
Are all professionals coachable?
Can coaching solve all performance problems? Coaching can improve performance at personal and at the firm level; many firms use it extensively for just that reason. I was recently asked “can coaching solve all performance problems” and “are all professionals coachable”. Two great questions and my simple answer shocked the senior partner I was talking [...]
Using YouTube for marketing your practice
Using YouTube for marketing your small practice is becoming more relevant than ever. If you haven’t considered it yet – you should. This article is the first in a series that others (far better than I) will be helping with using YouTube for marketing your practice. But here are some thoughts for you to consider [...]
Process and creativity in a small firm – are councils going mad?
The balance between process and creativity in a small firm can affect the results you get from your team and what your clients think. Is “systemisation” good, or can it be overused? The problem isn’t how you think you’ve tasked your team – it’s what they think! Do you stop your staff from doing their job? [...]
Clear marketing gives sales success: Basildon Man proves it!
Clear marketing, sales success and Basildon man Clear marketing enables your target audience to see exactly what you mean. They will buy more, if there is no confusion. This article is about creating that clarity. If you need to improve your marketing it may provide the spark of inspiration – as will flat-out-and-going-nowhere-need-more-sales Does your [...]
Motivating your staff: Does money motivate staff?
Motivating your staff to work harder, in the way you want is important in your firm. Money is said to be the way to do this, does it really motivate? It’s very easy to listen to members of your team say all they want is more money. Is it true? The bonus is often said [...]
Social Media Stress. Is it affecting you and your team?
I’m was reading about stress recently and at the same time listening to people talking about their social media experiences; suddenly I started wondering if the two are not linked. Is Social Media Stress a real thing? It also made me reflect on my relationship with something that I enjoy, profit from, and teach people to use! [...]
